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Why Content Management?

Content managed websites have been around for a while now, but this particular area of Website Design has not been tapped to its full potential. The ability to keep content fresh, and easy to change, update or edit is becoming increasingly important as search engines continually upgrade the criteria they use to rank websites. A search engine friendly content management solution is fast becoming a must-have as opposed to a nice-to-have service for Website Designers and Marketers.

Why Your Customers Need Content Management

  • Content is King
    • Search Engine Optimization - it's all about being found - good content helps you get found
    • Content from your site can be posted on other sites with link-backs which improves SEO ranking
    • Content lets you take advantage of RSS feeds to proliferate your message.
  • Control
    • Content management allows them to maintain control over the message they put in front of the world
    • make changes as they need to,
    • and keep their content current
  • Credibility
    • Valid content with useful information builds credibility on the internet
    • Helps your customers avoid the "all sizzle no steak syndrome" of flashly websites with little substance
  • Supports Multiple Touch marketing and relationship management
    • when they have the ability to manage content, your customers are able to keep site content it relevant and fresh - this gives their site visitors a reason to come back
    • Regular content refreshes their website and gives them a valid reason to contact customers by email or phone to tell them about "what's new on the website".
  • Time to market
    • Everything is moving so fast these days, your customers don't have time to track someone down every time they have an announcement to make, or news to share with their customers.
    • Content Management shortens the time it takes to disseminate new information to their marketplace

Why You Need Content Management

  • If you don't provide effective content management to your customers, you are relegating them to obscurity on the internet.
  • If you don't give them control - you are sentencing yourself to a never ending cycle of time consuming, trivial website updates.
  • If their sites lack credibility on the internet where content is king - your services will also lack credibility.
  • If their business is less successful than it could be - they won't have as much opportunity to give you more business.
  • If they have to rely on your for changes - your delays become their delays - and you may be seen as the cause of business issues caused by those delays.

Why a Good Off-the-Shelf CMS Makes Sense

  • A good CMS systematizes and simplifies
    • Content management (for your client)
    • Installation and subsequent upgrades (for both you and your clients)
    • Ongoing support (for both you and your client)
  • A good CMS Automates
    • Software Updates and Upgrades
    • SEO elements
    • Site Monitoring
  • A good CMS improves
    • Productivity by speeding up deployment of each website project
    • Profitability by increasing throughput, average dollar value of projects, and ease of up-sell and re-sell through future upgrades
    • Professionalism - when you offer your clients the kind of website their businesses need to succeed.
If you are not currently selling content management as part of your services - either because it's been costly to do, work intensive, or not something you get asked for a lot - that's all about to change. The ability to offer content managed website s to your clients doesn't detract from you r existing business model; it adds to your flexibility and opens a new market area with fresh customers for you to sell to. A Web CMS offering allows you to increase your profits, decrease your workload, and provide a service that potential customers will view as added-value to their business with you.

Don't wait for a customer to come to you and ask for a content managed website, because you'll be losing the chance to sell to an entirely new market of customers that will provide you with increased sales and profits. Adding content managed websites to your existing offering of services compliments your business, makes good business sense and can put you ahead of your competitors for business that they can't handle or have chosen not to offer. With built-in technical support, one-click installation, website monitoring, automatic updates, and clients making their own routine content changes, you'll win with your existing customers and create a good base of referral business for the future of your business.
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